Download e-book for iPad: The complete guide to book marketing by David Cole

By David Cole

ISBN-10: 1581150288

ISBN-13: 9781581150285

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Having launched their For Dummies series with computer titles, the original core subject matter of the company, the company aggressively used the look and name of the series to create simple introductory materials on a whole variety of subjects. More typical of the use of branding in publishing are the Fodor’s and Frommer’s travel guides. Both publishers offer a series of books that are narrowly focused on travel destinations and consistent in their treatment and packaging. Consumers who buy a Fodor’s or Frommer’s guide to London know exactly what kind of information they will find in all the other guides.

While three editors shared credit for the book, the cover carried the Drucker Foundation’s name over the title, indicating to readers that Drucker was the ultimate source of the information. This was not simply a marketing ploy, since all royalties due to contributors were actually assigned to the Drucker Foundation. Not only did the book sell well, but for Jossey-Bass there were collateral advantages. Knowing everyone of significance in the field personally, both foundation president Frances Hesselbein and Peter Drucker himself invited them to contribute to the volume.

You need to have a whole line of books you can promote. DEVELOPING NAME RECOGNITION The same is true, of course, with your public relations efforts. With a line of books in a particular niche, you can make yourself known to the editors and producers who are interested in your topics. They see you as the resource, which in fact you are. They will take note of each title you publish, and as a result, you will get more and better publicity for each book. You have in effect created marketing value through the identity of your company.

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The complete guide to book marketing by David Cole

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