Download e-book for kindle: Smart things to know about e-commerce by Michael J. Cunningham

By Michael J. Cunningham

ISBN-10: 1841120405

ISBN-13: 9781841120409

Shrewdpermanent issues to grasp approximately E-Business is the newest quantity in a progressive sequence that provides a totally new studying adventure for hassled enterprise humans. This e-book can provide an insightful advent to the basics of e-business in addition to real reports and useful innovative advice from brand new most well-liked professionals. Readers will gain greatly from such smart good points as "Smart issues to Say"; "Great solutions to tricky questions"; "Killer questions"; "Smart Voices" and "Smart humans to have in your side". The company international is humming with step forward rules approximately every little thing from e-commerce and branding to process, switch and shoppers. clever brings those principles jointly to equip the following iteration of e-business hotshots with the secrets and techniques of success.
Michael J. Cunningham is the President and CEO of the Harvard Computing staff in Boston, Massachusetts.

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We cannot just replicate the corporate literature and expect it to be a winner. Change Thinking The critical first step is to identify the objectives for our e-commerce site. Then we can use these goals as the vehicle for initiating change in our approach to the marketplace. SAMPLE BUSINESS GOALS AND E-COMMERCE GOALSBusiness goalsE-commerce goals Provide on-line customer support function Create customer support database that will fulfill 60% of current help desk calls Sell products on-line Build secure e-commerce facility for existing and new clients Create community of interested prospects Develop "vertical interest" to provide visitors with a reason to visit and return Page 38 We need to: provide on-line customer support function; sell products on-line; and create community of interested prospects.

Intranets are a flexible way of organizing information where the content can be shared with others in a controlled and expandable way. This philosophy provides the foundation for the development of distributed intranets. Also as intranets become richer in content, and this content is extended to partners and customers, more extranets are born. From the architectural point of view, an extranet is merely a protected section of an intranet. Many firms develop intranets to improve productivity and increase the speed with which information is delivered inside their organizations.

DAVID FIRTH SMARTMASTER Page xi Preface As managers and professionals in organizations today we are faced with change as a normal way of life. We are in a world that expects us not only to know what is going to happen next, but to have predicted the solution so we are ready to exploit change when it comes. Change is at the very heart of every aspect of e-commerce, but how do we get our heads around what e-commerce even means, let alone what it means to us? We seem to have as many definitions of the subject as there are vendors and suppliers in the marketplace.

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Smart things to know about e-commerce by Michael J. Cunningham


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