Download e-book for kindle: Internet Marketing Essentials: A Comprehensive Digital by Jeff Larson, Stuart Draper

By Jeff Larson, Stuart Draper

ISBN-10: 0692226885

ISBN-13: 9780692226889

Online marketing necessities is a electronic advertising and marketing textbook that might hold you up with the fast paced affiliate marketing undefined. The textbook beneficial properties thirteen chapters of content material that educate you the foundations of website positioning, pay per click, search engine optimisation, cellular advertising, social media advertising and marketing, touchdown web page optimization, and masses extra! the net advertising textbook is written by means of a Ph.D. from Wharton and a number one online marketing supplier proprietor.

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Extra resources for Internet Marketing Essentials: A Comprehensive Digital Marketing Textbook

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If they work to improve the ranking of the last keyword, they might improve from rank 157 to 87, which would be a large improvement, but they still would receive no traffic from that keyword. But if they focus on the third keyword, and improve their ranking from 14 to 9, they would be on the first page of search results and they would see a drastic increase in search traffic from this term. Mapping Keywords to Pages Recall that search engines calculate relevance of a keyword phrase to a webpage and not to a website.

Stuart Draper graduated with a Bachelor of Science degree in Marketing from Brigham Young University – Idaho, where he was awarded the title of Newel K. Whitney Scholar. Years after graduating, he was asked by the university to teach web business as an adjunct faculty member. He has taught and mentored hundreds of college students on the subject of internet marketing. He has also hired and trained dozens of college students as online marketing interns and employees. He has been published on Search Engine Journal and his blogs have been featured on Search Engine Land, Search Engine Watch, and Search Engine Roundtable.

Therefore, a website wants to use its target keyword phrase several times in the main content of the page. However, it needs to be strategic about using it. First, the phrase should only be used when it makes sense to the user. If the language on a website becomes stilted from overuse of a keyword phrase, the company has negatively affected its website user experience. Second, inserting the keyword phrase too often is known as “keyword stuffing,” which is a black-hat SEO tactic and one that is not effective, because search engines can easily guard against this practice.

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Internet Marketing Essentials: A Comprehensive Digital Marketing Textbook by Jeff Larson, Stuart Draper

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