Consuming Reality: The Commercialization of Factual by June Deery (auth.) PDF

By June Deery (auth.)

ISBN-10: 1137007680

ISBN-13: 9781137007681

ISBN-10: 1349350990

ISBN-13: 9781349350995

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Additional info for Consuming Reality: The Commercialization of Factual Entertainment

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Hence the scale of donation is worth our attention. ). While the latter series also performs home improvements with the help of commercial sponsors, it is far less adept at hiding its promotional base. ” which cue a website address. ”26 This is not a bad description of Home Edition, but there is much more effort to keep the commercial script more diaphanous in the prime-time show. It takes the migration to another platform to bring this out: on the show’s website the featured video clips are of the moment when Ford, Sears, or whoever is donating an item to a grateful participant and this footage come across more clearly as a commercial when extracted in this other medium.

As in the past, sponsors usually pay up front and enter into a business contract to help finance a show, either during the early stages of production or later in the process. Though detailed figures are not disclosed to viewers, the financial support is overt because the named sponsor wants their brand to be recognized as a magnanimous and overarching supporter of what is taking place. Early radio or television sponsorship involved a simple “trade-name publicity,” where companies were content to attach their name to an entertainment with no other marketing attempts; as in the Goodrich Silvertown Orchestra or the Kodak Chorus.

It suggests, first, that the Olive Garden brand is authentically Italian and, second, that the organization has culinary heft. Whereas what chain restaurants are really about is applying the efficiencies of scale of mass production to the “assembly” of food and buildings, a process that requires little local knowledge or skills. An Olive Garden commercial during the broadcast further claims that there is homemade warmth in their dishes, another example of a commercial elision that associates one thing (mass produced items) with another thing (homemade items) that it is not, but which carries a strong sentimental currency (home, family).

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Consuming Reality: The Commercialization of Factual Entertainment by June Deery (auth.)


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