By Richard Carter
Set up and configure Magento 1.4 and research the elemental ideas at the back of Magento subject matters. customise the looks of your Magento 1.4 e-commerce shop with Magento's robust theming engine by means of altering Magento templates, pores and skin documents and format documents. switch the fundamentals of your Magento topic from the emblem of your shop to the colour scheme of your topic. combine renowned social media features resembling Twitter and fb into your Magento shop.
By Prof. Dr. Jörg Schwenk (auth.), Georg Borges, Jörg Schwenk (eds.)
Datenschutz und Identitätsschutz stellen die neuen und künftigen Geschäftsfelder von E-Commerce und E-Government vor wichtige Herausforderungen. Dies gilt insbesondere für das Cloud Computing. Renommierte Autoren aus Wissenschaft und Praxis beleuchten aktuelle Probleme aus rechtlicher und technischer Perspektive. Das Werk richtet sich an Juristen und technische Verantwortliche in Behörden und Unternehmen sowie an Rechtsanwälte und Wissenschaftler.
By Jeff Larson, Stuart Draper
Online marketing necessities is a electronic advertising and marketing textbook that might hold you up with the fast paced affiliate marketing undefined. The textbook beneficial properties thirteen chapters of content material that educate you the foundations of website positioning, pay per click, search engine optimisation, cellular advertising, social media advertising and marketing, touchdown web page optimization, and masses extra! the net advertising textbook is written by means of a Ph.D. from Wharton and a number one online marketing supplier proprietor.
By Livia Iacovino
This e-book analyses the interrelationship of recordkeeping, ethics and legislations by way of present regulatory versions and their software to the net. It proposes a web version according to the suggestion of a felony and social courting as a way of picking the felony and moral rights and duties of recordkeeping members in networked transactions. It additionally offers a special method of estate, entry, privateness and proof for on-line records.
By Clara Shih
“Clara’s e-book is a enjoyable learn and will be valuable to somebody who desires to study extra approximately this strong new period we’re in of social business.” –Tony Hsieh, CEO, Zappos NEW most sensible Practices and strategies for turning out to be your small business with fb, Twitter, and LinkedIn! thoroughly up to date! • 5 new chapters: planning/metrics, customer support, and masses extra • New and made over case stories • New visitor contributions from world-class specialists, similar to Charlene Li • New, immediately actionable “To Do” lists after each bankruptcy • New fb dialogue threads and lots more and plenty extra! no matter what your enterprise or organizational ambitions, this publication may help you utilize social networking to accomplish them. popular social networking innovator Clara Shih brings jointly robust new insights, most sensible practices, and easy-to-use “To Do” lists full of confirmed options from real-world case stories. Writing for marketers and company execs throughout advertising and marketing, revenues, carrier, product improvement, and recruiting, Shih demonstrates the right way to movement from tactical, reactive use of social networks towards strategic, proactive approaches–and the way to competently degree luck. This variation provides vast new assurance, together with hands-on concepts for hypertargeting, enticing buyers via Twitter and LinkedIn, leveraging altering social norms, and lots more and plenty extra. You’ll additionally locate greater than 3 dozen visitor contributions from world-class specialists resembling writer Don Tapscott and Harvard enterprise university professor Mikolaj Piskorski, in addition to a brand-new bankruptcy on customer support and aid, today’s fastest-growing quarter of industrial social networking. Shih has even extra new chapters concerned about recommendation for small companies, healthcare and schooling companies, nonprofits, and political campaigns–making this the only integral social networking consultant for each association!
By Michael J. Cunningham
Shrewdpermanent issues to grasp approximately E-Business is the newest quantity in a progressive sequence that provides a totally new studying adventure for hassled enterprise humans. This e-book can provide an insightful advent to the basics of e-business in addition to real reports and useful innovative advice from brand new most well-liked professionals. Readers will gain greatly from such smart good points as "Smart issues to Say"; "Great solutions to tricky questions"; "Killer questions"; "Smart Voices" and "Smart humans to have in your side". The company international is humming with step forward rules approximately every little thing from e-commerce and branding to process, switch and shoppers. clever brings those principles jointly to equip the following iteration of e-business hotshots with the secrets and techniques of success.
Michael J. Cunningham is the President and CEO of the Harvard Computing staff in Boston, Massachusetts.
By Stuart Barnes
E-commerce and V-business examines the effect of the net and linked applied sciences on similar features of commercial: digital trade and digital association. utilizing a mixture of modern idea and empirical proof it demonstrates how ahead considering corporations are reaping massive benefits from interesting new enterprise types in those components. Such versions require radical rethinking of many points of conventional enterprise. The ebook covers a few of the severe and modern concerns stemming from those vital new developments.The accumulated papers during this booklet illustrate the wide range of industrial possibilities afforded by way of e-commerce and digital company. They describe and speak about the real matters that stick with within the wake of a company finding out to pursue shoppers electronically and set up its operations nearly. It brings an exceptional stability of conception and useful concerns from various views from assorted components of the globe * choked with new case reports and fabric illustrating how digital trade and digital enterprise have created major strategic benefits*Emphasis on modern applied sciences and functions* Examines either huge and small firms from world wide
By Joel Comm
For almost fifteen years, Joel Comm has been producing profit on the internet through a couple of avenues. In KaChing, he stocks his 5 fundamental equipment of constructing funds on-line, combining conventional advertising with the hot, supplying particular suggestions and strategies that may be utilized to any area of interest or industry. all of the 5 equipment is damaged down into easy, useful, duplicable steps.Praise for KaChing"Turning your ardour into revenue is Joel's keystone in existence, and he possesses the uncanny skill to carry a transparent street map allowing particular effects, time and again. keep on with Joel's formulation for developing profit streams on-line and you can find a complete new point of decisive self belief, either on-line and in life."—Gary W. Goldstein, Hollywood motion picture Producer"If you cannot generate income on-line after interpreting Joel Comm's KaChing, you mustn't be allowed to force a motor vehicle or function huge equipment! Joel Comm couldn't have made your route to net wealth extra transparent or uncomplicated. KaChing is a step by step consultant to defining your area of interest, growing salable content material, and riding paying buyers for your web site on a constant and sustainable foundation. it is time to hit the KaChing button! learn this publication NOW and watch your funds accumulate."—Joseph Michelli, PhD, writer of such across the world bestselling enterprise books because the Starbucks adventure, the hot most effective, and whilst Fish Fly; and cofounder of WOWful Connections"With Twitter strength, Joel Comm validated easy methods to construct and nurture efficient electronic relationships. With KaChing, he teaches the best way to faucet into your passions and create on-line profit streams through numerous compelling types. if you are excited about developing profit on-line, with no need to stay on-line, learn this booklet and follow its most sensible practices."—David Nour, bestselling writer of dating Economics and ConnectAbility"If you could have thought of beginning a web company or have one who isn't really making any cash, try out Joel Comm's publication and locate your KaChing button."—Alexis Martin Neely, AlexisMartinNeely.com"Joel Comm is a grasp instructor by way of following your ardour and changing into tremendous winning together with your on-line companies. during this e-book, he tells you ways you are able to do either, and his equipment are effortless adequate for a person to keep on with. when you've got been trying to find how to take advantage of what your are enthusiastic about, you need to learn this book!"—Jen Grover, writer of the Butler Bag and writer of What If? and Why now not?
By Mark Walker
Analyzes winning video games and interprets this exact research right into a ebook that information the do's and don'ts of powerful video game improvement and advertising and marketing.