Beyond Disruption: Changing the Rules in the Marketplace by Jean-Marie Dru PDF

By Jean-Marie Dru

ISBN-10: 0471218995

ISBN-13: 9780471218999

The sequel to the best-selling Adweek e-book, Disruption, this booklet exhibits the broader program of the concept that because it impacts imaginative and prescient, method, creativity and media advertising and marketing. Jean Marie-Dru describes disruption as a common language of swap that enables advertisers from around the world to shape a standard approach. during this ebook, Dru explores the wide-reaching ramifications of disruption: for example, how disruption could be obvious at paintings in rising, rebellious or unreceptive markets; how disruption can rework imaginative and prescient into perception; how disruption can impact verbal exchange and result in cross-fertilization of principles; how disruption pertains to layout; examples of disruptive businesses and campaigns; and the way disruption can result in connectedness.

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Extra resources for Beyond Disruption: Changing the Rules in the Marketplace

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Inserting clone in tray Ventilate the room while you’re working with it. Store the hormone in a dark, room-temperature location. Avoid breathing it in or getting it in your eyes—wear goggles and a mask! SOURCES There are three main sources for clones. The first is an outside source, such as a friend or legal cannabis-buyers’ club. The advantage to this is that you save yourself time, space and work. The disadvantages are the cost, unfamiliar genetics, and possible introduction of pests and diseases into your growroom.

In order to do this, you must keep a mother plant in a separate environment under an 18-hour-on/sixhour-off vegetative light cycle and never let it flower. Whether you’re keeping just one mother or 99, the same rules apply: You give them the same light as any other plant in the vegetative stage. Mothers allow you to perpetuate your favorite strains and dictate your own schedule. They also afford you the knowledge that your clone source is diseaseand pest-free. On the downside, mother plants eat up time, space and money.

Once your cuttings form roots, you can extend the period of time you keep the dome off the plants, until ultimately the clones won’t need to be covered at all and will be ready to be moved to the vegetative stage. If you intend to transplant your clones outdoors, you must remember to acclimatize them in advance. As soon as the risk of frost diminishes, take your cuttings for a few hours at a time to an outdoor, shady area protected from excessive wind, gradually increasing their exposure to the elements over a one- to two-week period.

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Beyond Disruption: Changing the Rules in the Marketplace by Jean-Marie Dru

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