Get American Television on British Screens: A Story of Cultural PDF

By Paul Rixon

ISBN-10: 023062524X

ISBN-13: 9780230625242

ISBN-10: 1349520586

ISBN-13: 9781349520589

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Extra resources for American Television on British Screens: A Story of Cultural Interaction

Example text

Television audiences do not elect to watch, to gaze at the screen, so much as glance at it; this is a medium of the everyday, not an event like cinema. Its mode of production, therefore, works to attract and re-attract the attention of the viewer, a viewer who might glance occasionally. It needs to create a form understandable for these glances. The main unit, therefore, of the television flow is not the programmes, but the segment. These segments make 'extensive use of standard-length, programme building blocks consisting of several shots but sustaining a focus on the same action and setting' (Corner, 1999: 65).

The contractors were spurred on to invest money in these rather expensive programmes because of a government levy, introduced in the 1960s due to the exceptional profits being made at that time. : 30). The BBC found the seventies less amenable, while its costs also increased its income proved to be less elastic.

Programmes, by their nature, are designed with the flow in mind. The flow, in turn, is constructed to make the most of the programme. Therefore to understand the role of American programmes on British screens requires an approach that can take account of the interaction and relationships that occur between these three levels. In the first instance, British broadcasters might well change the American text, for 30 American Television on British Screens example they might edit it. Likewise, the American programme will be shown within a British supertext, one with which it might interact dynamically creating different and new meanings and experiences.

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American Television on British Screens: A Story of Cultural Interaction by Paul Rixon


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