By Cornel Sandvoss
Specialist soccer is without doubt one of the most well-liked tv 'genres' world wide, attracting the aid of hundreds of thousands of fanatics, and the sponsorship of strong businesses. In A online game of 2 Halves, Sandvoss considers football's courting with tv, its hyperlinks with transnational capitalism, and the significance of soccer fandom in forming social and cultural identities around the world. He offers the phenomenon of soccer as a mirrored image postmodern tradition and globalization.Through a chain of case reviews, dependent in ethnographic viewers examine, Sandvoss explores the motivations and pleasures of soccer fanatics, the serious bond shaped among supporters and their golf equipment, the results of soccer intake on political discourse and citizenship, soccer as an element of cultural globalisation, and the pivotal position of soccer and tv in a postmodern cultural order.
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Extra info for A Game of Two Halves: Football Fandom, Television and Globalisation
We have two Brazilian internationals . . (Hilmar, Bayer Leverkusen fan, emphasis added) . . we were still in the second division at that time . . (Chris, Bayer Leverkusen fan, emphasis added) . . we lost in the semi-ﬁnal . . (Roman, Chelsea fan, emphasis added) The use of the pronoun ‘we’ reveals the relationship between fan and club. The club is not considered as the object of fandom but as forming a unit with the fan. Often this includes notions of community in which ‘we’ simultaneously refers to the club and fellow fans supporting the team.
They articulate who they would like to be. They select aspects of the outside world as represented by the icon and seek to integrate into their lifeworld the values and concepts their favourite icon represents. Football fans engage in the reverse process. As club and fan are interpreted as a single entity by fans, they project their own values onto the club. In other words, when football fans talk about their club, they naturally speak about their image of themselves. They project who they believe themselves to be onto the club: We don’t play beautifully, but we like to see our players have guts.
In talking about their football club many middle-aged male participants expressed a sense of disillusionment with their own working life. The club’s failure to achieve ultimate success reﬂects their realization that economic goals set by themselves and/or by their socio-cultural environment may remain elusive. In this sense, their fandom is based on the team’s failure. ’ Without having to take this account quite literally, its underlying logic is clear. The ultimate success of the club remains fantastic.
A Game of Two Halves: Football Fandom, Television and Globalisation by Cornel Sandvoss